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Sony Cyber-shot DSC-TX66, TX20, WX150, W690 Announced

by Mike Perlman | February 27, 2012February 27, 2012 8:06 pm PDT

Four new Sony compacts were released from the company’s super slim point-and-shoot academy today. The Sony Cyber-shot DSC-TX66, Sony Cyber-shot DSC-TX20, Sony Cyber-shot DSC-WX150 and Sony Cyber-shot DSC-W690 will represent Sony’s latest line of ultra-portable, sleek and sexy cams. The DSC-TX66 is about the same thickness as a AA battery and features an Exmor R CMOS sensor. The DSC-TX20 is Sony’s latest rugged compact with basic durability specs. Both the Sony Cyber-shot DSC-WX150 and W690 are touted as the “word’s thinnest 10x optical zoom cameras” and borrow DNA from Sony’s new H-series compacts with AA (advanced aspherical) lenses.

Sony Cyber-shot DSC-TX66

Sony-Cyber-shot-DSC-TX66_Violet_rightThe Sony Cyber-shot DSC-TX66 will be available in silver, gold, red, white, purple and pink this March for about $350. Features include:

  • Effective 18.2 MP “Exmor R” CMOS sensor
  • Ultra-thin design measuring at 12.2 mm thick (excluding lens cover)
  • Lightning-fast AF speed of approximately 0.13 second in daylight, 0.25 seconds in low-light (speeds may vary based on shooting conditions)
  • 5x wide-angle optical zoom lens (26-130mm in 35mm format) with 10x digital “Clear Image Zoom” at full resolution
  • “Extra High Sensitivity” technology enhances low-light shooting capabilities
  • 3.3-inch  Xtra Fine™ OLED touch-screen
  • Captures 13 MP equivalent still images while shooting video via “Dual-Record”
  • Full HD Movie Shooting capability (1920×1080/60i)
  • Enhanced Optical SteadyShot reduces hand shake during still and video shooting
  • “Photo Creativity” interface plus 9 “Picture Effect” options for creating unique, custom-styled photos and video

Sony Cyber-shot DSC-TX20

Sony-Cyber-shot-DSC-TX20_Productshot_Green_right_jpgThe Sony Cyber-shot DSC-TX20 will be available in orange, green, black, blue and pink this May for about $330. Features include:

  • 16.2 MP “Exmor R” CMOS sensor
  • 4x wide-angle optical zoom lens (25-100mm in 35mm format) with 8x digital “Clear Image” Zoom at full resolution
  • Waterproof (up to 5m,16 feet), dustproof, shockproof (up to 1.5m or 5ft) and freeze-proof (up to 14oF)
  • “3.0-inch Xtra Fine LCD touch-screen with 921k dot resolution
  • Captures 12 MP equivalent still images while shooting video via “Dual Record”
  • Optical SteadyShot Active Mode reduces hand shake during video shooting
  • 7 “Picture Effect” options for creating unique, custom-styles photos and video

Sony Cyber-shot DSC-WX150

Sony-Cyber-shot-DSC-WX150_Black_Left-1200The Sony Cyber-shot DSC-WX150 will be available in silver, black, red and blue this May for approximately $250. Features include:

  • Effective 18.2 MP “Exmor R” CMOS sensor
  • Lightning-fast AF speed of approximately 0.13 second in daylight, 0.20 seconds in low-light (speeds may vary based on shooting conditions)
  • 3.0-inch 460k dot LCD screen
  • 10x wide-angle optical zoom lens (25-250mm in 35mm format) with 20x digital “Clear Image Zoom” at full resolution; includes newly developed “AA” lens element
  • “Extra High Sensitivity” technology enhances low-light shooting capabilities
  • Captures 13 MP equivalent still images while shooting video via “Dual-Record”
  • Full HD Movie Shooting capability (1920×1080/60i)
  • Enhanced Optical SteadyShot reduces hand shake during still and video shooting
  • 9 total “Picture Effect” options,  allowing for creative, custom styled photographs

Sony Cyber-shot DSC-W690

Sony-Cyber-shot-DSC-W690_Red_Front_JPGThe Sony Cyber-shot DSC-W690 will be available in silver, black, red and blue this May for approximately $180. Features include:

  • Effective 16.1 MP CCD sensor
  • 3.0-inch 230k dot LCD touch screen
  • 10x wide-angle optical zoom lens (25-250mm in 35mm format) including newly developed “AA” lens element
  • 720p HD Movie Shooting capability
  • Enhanced Optical SteadyShot reduces hand shake during video shooting
  • 4 total “Picture Effect” options,  allowing for creative, custom styled photographs

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SONY INTRODUCES VERSATILE NEW LINEUP OF CYBER-SHOT CAMERAS

New Cameras Feature Ultra-thin Body and Lens Designs, Rugged Capabilities 

SAN DIEGO, Feb. 27, 2012 – With the ability to deliver impressive, high-resolution images while underwater, outside or inside, during both day and night, Sony’s slim new line of Cyber-shots represent the ultimate in versatility for the compact camera space. Four new models announced today include the DSC-WX150, DSC-W690, DSC-TX66 and DSC-TX20 models.

The DSC-WX150 and DSC-W690 models are the world’s thinnest 10x optical zoom cameras – slimmer than any other 10x compact cameras currently offered in market (measured at slimmest part excluding lens).  This exceptionally thin design is largely attributed to the new “Advanced Aspherical” lens element, which allows the lens unit to be drastically smaller than those in previous 10x zoom Cyber-shots while still producing very highly detailed, accurate images.

The new TX66 camera features an ultra-slim, front-sliding design and measures about 12.2 mm (excluding lens cover), which is about the thickness of a standard AA size battery.  The similarly thin TX20 camera is Sony’s most “rugged” compact camera offering — waterproof (up to 5m or 16ft), dustproof, shockproof (up to 1.5m or 5 ft) and freezeproof (up to 14oF).

Each of the new WX150 ,TX66 and TX20 cameras features a high-resolution “Exmor R” CMOS sensor and advanced BIONZ® image processor, enhancing low-light performance, Auto Focus speeds, image stabilization and opening up various multi-shot capabilities including 10 fps burst mode, “Background Defocus” mode, 3D still image shooting and more.  These models also have “Dual Record” functionality for capturing high-resolution still images while shooting video, and “Clear Image Zoom” digital zoom technology, which boosts optical zoom to 2x virtual capability (i.e. 5x optical zoom to 10x virtual zoom) at full camera resolution.

Each of the new models can shoot full HD video (at various resolutions) and offer “Picture Effect” options for creative photography.

Product Specs, Pricing and Availability

The four new Cyber-shot cameras will be available at Sony retail stores and online (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network.  Availability and detailed specs are below:

The DSC-WX150camera will be available in silver, black, red and blue this May for approximately $250. Features include:

  • Effective 18.2 MP “Exmor R” CMOS sensor
  • Lightning-fast AF speed of approximately 0.13 second in daylight, 0.20 seconds in low-light (speeds may vary based on shooting conditions)
  • 3.0-inch 460k dot LCD screen
  • 10x wide-angle optical zoom lens (25-250mm in 35mm format) with 20x digital “Clear Image Zoom” at full resolution; includes newly developed “AA” lens element
  • “Extra High Sensitivity” technology enhances low-light shooting capabilities
  • Captures 13 MP equivalent still images while shooting video via “Dual-Record”
  • Full HD Movie Shooting capability (1920×1080/60i)
  • Enhanced Optical SteadyShot reduces hand shake during still and video shooting
  • 9 total “Picture Effect” options,  allowing for creative, custom styled photographs

The DSC-W690camera will be available in silver, black, red and blue this May for approximately $180. Features include:

 

  • Effective 16.1 MP CCD sensor
  • 3.0-inch 230k dot LCD touch screen
  • 10x wide-angle optical zoom lens (25-250mm in 35mm format) including newly developed “AA” lens element
  • 720p HD Movie Shooting capability
  • Enhanced Optical SteadyShot reduces hand shake during video shooting
  • 4 total “Picture Effect” options,  allowing for creative, custom styled photographs

The DSC-TX66 camera will be available in silver, gold, red, white, purple and pink this March for about $350

 

  • Effective 18.2 MP “Exmor R” CMOS sensor
  • Ultra-thin design measuring at 12.2 mm thick (excluding lens cover)
  • Lightning-fast AF speed of approximately 0.13 second in daylight, 0.25 seconds in low-light (speeds may vary based on shooting conditions)
  • 5x wide-angle optical zoom lens (26-130mm in 35mm format) with 10x digital “Clear Image Zoom” at full resolution
  • “Extra High Sensitivity” technology enhances low-light shooting capabilities
  • 3.3-inch  Xtra Fine™ OLED touch-screen
  • Captures 13 MP equivalent still images while shooting video via “Dual-Record”
  • Full HD Movie Shooting capability (1920×1080/60i)
  • Enhanced Optical SteadyShot reduces hand shake during still and video shooting
  • “Photo Creativity” interface plus 9 “Picture Effect” options for creating unique, custom-styled photos and video

The DSC-TX20 camera will be available in orange, green, black, blue and pink this May for about $330.  Features include:

 

  • 16.2 MP “Exmor R” CMOS sensor
  • 4x wide-angle optical zoom lens (25-100mm in 35mm format) with 8x digital “Clear Image” Zoom at full resolution
  • Waterproof (up to 5m,16 feet), dustproof, shockproof (up to 1.5m or 5ft) and freeze-proof (up to 14oF)
  • “3.0-inch Xtra Fine LCD touch-screen with 921k dot resolution
  • Captures 12 MP equivalent still images while shooting video via “Dual Record”
  • Optical SteadyShot Active Mode reduces hand shake during video shooting
  • 7 “Picture Effect” options for creating unique, custom-styles photos and video[press_end]

Mike Perlman

Mike Perlman grew up in Nintendo Land and developed a relationship with all things electronic and nerdy early on in his childhood career. Today,...

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