It seems that LG wants in on the excitement that accompanies the release of a Nexus device and is in talks with Google to do just that.
Speaking with CNET in an interview conducted at Mobile World Congress in Barcelona today, Ramchan Woo, head of LG’s smartphone division, made no bones about the company’s interest in partnering with Google for a future Nexus device. “We’re heavily in discussions. We’re working on it,” said Woo.
Of special note, those familiar with Nexus devices – previously released by HTC and Samsung – know that they come with native versions of Android on them. LG, however, appears to think that they may have a better idea of how that user interface should look than Google does. It seems the company has invested a tremendous amount of money in studying how people interact with their phones, and has even gone so far as to set up a lab in Seoul that measures user’s brain activity as they use different phone setups. With this in mind, it seems that LG would like to change up the stock Android user interface, with Woo saying, “We know the customer data better than Google.” Since the Nexus devices have been built on the back of stock Android powering them, could this mean that LG is looking to change the native appearance of the operating system? Woo went on to tell CNET that their studies have shown that some people are uncomfortable with the native Android interface, so we’ll just have to wait and see.
It isn’t known yet if LG is pushing to do the Nexus device for Jelly Bean, the rumored name of the next iteration of Android, or some other version down the road. (My personal bet is the version after Jelly Bean will be “Key Lime Pie,” but that is solely my guess at this point.)
Only time will tell if LG is successful in getting a Nexus device, which would be a definite feather in the company’s cap. The big question mark right now is with Google appearing as if it will get the thumbs up to purchasing Motorla Mobility if they will allow a third-party company to launch flagship devices.