It appears that Google may be looking to jump into the cable business if recent paperwork filed in Missouri is to be believed.
Earlier this month Google announced that Kansas City was ready to receive its fiber cable experiment, which promises Internet speeds of up to 1Gbps. What the search giant failed to mention was that there may be a second experiment piggy backing on the first. According to paperwork filed in Missouri last week, and uncovered by the New York Post, Google has applied for a “video franchise” license which would mean that it could sell cable TV subscriptions to customers in the state of Missouri. For those unfamiliar with geography of Kansas City, it sits on both sides of the border between Kansas and Missouri, and it just so happens that the Missouri side is receiving some of the fiber optic lines.
This isn’t the first time this idea has appeared with The Wall Street Journal having previously reported that Google was considering the possibility of providing TV service. Should the company decide to go this route, not only could they collect cable subscription fees, but they would also have the rights to sell advertising on the channels they provide, and as we all know, Google is very, very good at selling advertising.
Packaged Internet and cable television subscriptions are a popular business mixture, and if you’re the company selling the fastest broadband in town, there’s a good chance a lot of people are going to be coming to you anyway. Why not make the choice that much easier for them by offering one stop shopping?
There is sure to be more on this in the months to come as the fiber project gets fully deployed in the Kansas City area.
[via the New York Post]