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Apple Takes Top Spot in Global Mobile PC Market Share

by Todd Haselton | February 23, 2012February 23, 2012 1:00 pm PST

Apple Store 5th Ave NYC

Apple has the largest share of the global mobile PC market, according to a preliminary report from NPD DisplaySearch. The Cupertino-based firm shipped 23.4 million “mobile PC” units during the fourth quarter of 2011, representing a 26.6% market share. It was followed by HP (8.7 million units shipped, 9.9% market share), Dell (6.9 million units shipped, 7.9% market share), Acer (6.8 million units shipped, 7.7% market share) and Lenovo (6.3 million units shipped, 7.2% market share).

Apple no doubt topped DisplaySearch’s charts because the company includes its wildly popular iPad in the mix with netbooks and other mobile devices from the other manufacturers. The research firm found that Apple shipped a total of 62.8 million mobile PCs during 2011, representing 132% growth over 2010. Mobile PC shipments overall grew 12% quarter-on-quarter and 44% year-on-year, with a total of 88 million units shipped during the fourth quarter. DisplaySearch attributed the growth to a strong demand for tablets.

“Mobile PC brands read the writing on the wall in the fourth quarter,” said Richard Shim, NPD DisplaySearch Senior Analyst. “Consumer demand for notebooks was expected to be weak following modest back-to-school results, especially with the expected launch of Windows 8 on the horizon, and increasing interest in tablet PCs. As a result, brands focused their typical holiday price cuts on tablets to boost demand.”

HP remains the top dog when it comes to global notebook PC shipments, however. The company shipped 8.7 million units during the fourth quarter of 2011, representing a 15.5% share. It was followed by Dell (6.7 million units shipped, 11.8% share), Acer (6.6 million units shipped, 11.8% share), Lenovo (6.1 million units shipped, 10.8% share) and Apple (4.6 million units shipped, 8.3% share).

It comes as no surprise, however, that Apple is also dominating the tablet market. The Cupertino-based company shipped 18.7 million units during the fourth quarter of 2011, representing a 59.1% market share. It was followed by Amazon (5.3 million units, 16.7% market share), Samsung (2.1 million units, 6.7% market share), ASUS (1.5 million units, 4.6% market share) and Barnes & Noble (1.1 million units, 3.5% market share).

[via NPD DiplaySearch]

 


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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