GamesIndustry.biz has a quote from Jia Wu, a senior analyst from Strategy Analytics, concerning Sony’s brand new PlayStation Vita and the company’s supposed need to cut the price. The company suggests that Sony cut the price of the PS Vita to $180; if they do that, according to Strategy Analytics’ findings, they’ll sell 12.4 million units in 2012.
“In the time of austerity, consumers are considerably sensitive to prices, and Nintendo proved that a price cut can save a product…
…Sony now is experiencing the same story in Japan. Sales of the Wi-Fi version of PlayStation Vita at $249 initially exploded, selling more than 300,000 units in the first week of release. But the new console is barely moving 20,000 units per week in its home market after all the hard-core fans made their purchases, mirroring the experience of the Nintendo 3DS.”
Isn’t it a bit too early? I mean, the device hasn’t even been completely available at retail for more than 48 hours and these analysts think it’s time to drop the price of the device. That seems a little too quick, from here.
Honestly, to look at Japan as a barometer of international success for hardware would be a mistake. Certainly, success in the home region for the device would be promising for Sony and it’s clearly something they’d like to see. But, to say that it’s time for a price cut before international sales results hit would be a mistake.
Look at the PSP, for instance. That device did wonderfully in Japan. Internationally? Not so much. That’s a pretty clear cut case for not using Japan as an indicator for the rest of the world’s fiscal decisions when it comes to gaming hardware.
If Sony’s system performs poorly over the next few weeks internationally, then, yes, Sony should consider incentives for buying. A price cut may actually be in the cards for the hardware manufacturer. A price cut now? It’s way, way too soon.