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Over 50% of Kindle Fire Owners Plan to Buy iPad 3, According to Survey

by Brandon Russell | February 21, 2012February 21, 2012 2:00 pm PDT

iPadEven Kindle Fire owners are eyeing the iPad 3. This, according to research gathered by  TechBargains.com, who surveyed potential buyers of Apple’s upcoming successor to the iPad 2. The aggregation website asked consumers what they wanted in their next tablet, and if they intended on purchasing the new iPad once it finally gets unveiled early next month.

Over 58 percent surveyed said they wanted to upgrade their current tablet, while 74 percent admitted no other tablet is in the same league as the iPad. In addition, over half of Kindle Fire owners said they plan on buying the iPad 3, which certainly says a lot about how much interest Apple’s tablet has garnered before its imminent rumored March release.

“When it comes to tablets, Apple’s iPad will continue to remain the leader,” said Yung Trang, president of TechBargains.com. “But what’s very interesting is that Kindle Fire was released just three months ago and yet more than half of Fire owners already know that they will, in fact, buy the iPad 3. This could be a commentary on consumer dissatisfaction with Amazon’s product or simply a message that the iPad’s user experience remains unparalleled.”

Here’s a breakdown of features iPad 2 owners currently desire: 83 percent want better speakers and a quad-core processor, 79 percent are hoping for a memory card slot, 77 percent want a USB port and 65 percent would like to see Siri on Apple’s next iPad.

The latest evidence suggests Apple’s next iteration may feature an A5X processor, 8-megapixel camera and Siri voice controls. The folks hoping for a memory card slot and USB port will probably have to keep dreaming.

So, why are so many Kindle Fire owners defecting? Is it because of dissatisfaction, or the iPad’s unparalleled user experience? Or, gasp, maybe some consumers just want a taste of both worlds.

[via Biz Journals]


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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