New data from Kantar Worldpanel ComTech suggests that Android captured more of the smartphone market in the U.K. over a twelve month period than iOS. Between January 2011 and January 2012, Android usage rose to 36.9 percent, while Apple’s iPhone took 28.5 percent.
The iPhone held a commanding lead to start off 2011 at almost 30 percent, but as the year went on, Android jumped out ahead as the clear winner. Android saw a significant rise in market share last year as many manufacturers churned out device after device. In comparison, Apple only released two iterations of its iPhone in the last twenty or so months.
The two operating systems battled it out all last year for top spot as the world’s most popular operating system, with Android edging out iOS with almost fifty percent of the market, at least in the U.S. However, the iPhone managed to outsell Android handsets in the U.S. last quarter, capturing 48.4 percent of the market, while Android sat just behind with 42.8 percent.
“For the first time ever, you are now in the minority if you don’t own a smartphone,” said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.
Sunnebo’s remarks may wind up being truer than we realize. An earlier report from Cisco claimed smartphone (and tablet) devices will top the 10 billion mark by 2016, a projection that would mean for every human, there would exist 1.4 mobile gadgets. The U.K. alone is currently on track for those incredibly outnumbered odds, as over 50 percent of the British population currently own a smartphone.