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Study: iPad Owners Are Older And Wealthier Than Other Tablet Owners

by Emily Price | February 20, 2012February 20, 2012 10:30 pm PST

A new study by the NPD Group indicates that iPad owners are both older and wealthier than those who are toting around the competition. According to the survey more than 40% of iPad owners have a household income of at least $100k, while only 26% of other tablet owners can make the same income claims.

Those numbers, however, are changing. According to NPD “over 50% of buyers at the end of 2011 were more likely to have income under $45k and 33% were more likely to be under 34-years-old.” The gradually dropping price of tablets has started to skew both those numbers lower. As tablets become more affordable, younger people with smaller incomes can also afford them.

“As the demographic of the tablet owner continues to change the tablet market is beginning to take on a new role,” said Stephen Baker, vice president of industry analysis at NPD. “We are seeing some of the tasks traditionally performed on devices, such as PCs, now being performed on the tablet. In fact, all five of the top activities shifted towards the tablet between early and late 2011.

NPD’s study also indicates that while people have started to do a number of tasks like email, shopping, and social networking on the tablets, only 10% of tablet owners feel like their tablet is a replacement for a traditional computer.

[via NPD]


Emily Price

Emily has been obsessed with computers since the early 80s when she discovered she could play Ghostbusters on her father's Commodore 64. She...