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Apple Feeling Defamed, Threatens to Sue Proview

by Brandon Russell | February 20, 2012February 20, 2012 6:00 pm PST

Apple ChinaApple on Monday sent a letter to Chinese display vendor Proview, threatening to flex its legal muscle over the ongoing controversy in China, ComputerWorld reports. The iPad-maker claims Proview has made misleading statements against the Cupertino-based company, saying its business may potentially be damaged in China.

Currently, Proview is seeking to ban all exports of Apple’s tablet from China over the iPad name, asserting it owns the iPad trademark. Apple, however, sees the situation differently. The companies have been in a heated standoff over who is right; Apple says Proview sold off the trademark rights in 2009, but Proview disagrees. Yang Rongshan, Proview founder, believes the rights were never transferred because Apple purchased them from a Taiwanese subsidiary, and not from Proview directly.

Proview said it is willing to drop all legal action if Apple pays the Chinese company $400 million in compensation, ComputerWorld said.

“It is inappropriate to release information contrary to the facts to the media, especially when such disclosures have the effect of wrongfully causing damage to Apple’s reputation,” said the letter, which was provided by a person familiar with the matter.

During an earlier press conference, Rongshan reportedly told media he was unaware the naming rights were ever sold for mainland China, and that the subsidiary never had clearance to do so in the first place. Apple has provided email evidence to suggest otherwise.

Last December, a judge rejected Apple’s claim to the iPad name, which the company has since appealed.

[via Computer World]

Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.