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Kids Flock to Tablets, But Games Come Before Education

by Brandon Russell | February 16, 2012February 16, 2012 8:30 pm PST

Nielsen tablet kid useWhen you have kids, finding activities to occupy their excitable little minds can be a challenge. Sometimes books, toys or cartoons aren’t enough. Luckily for parents, there are tablets. According to a new survey from Nielsen, seven out of ten kids under the age of 12 use a tablet, with 77 percent using the devices for gaming.

The numbers collected by Nielsen showed an overall 9 percent jump from Q3 to Q4 last year, no doubt due to holiday purchases. 57 percent of tablet-owning adults said their kids use the device for educational purposes, while 55 percent use the gadgets for entertainment while traveling. Other data from Nielsen shows that 43 percent watch TV/movies, 41 percent use them for entertainment purposes at a restaurant/event, and 15 percent for communication with family and friends.

Tablets maybe the ultimate babysitter – they’re immersive, multifunctional, and keep users interested.┬áThe data is a good example of how technology is affecting the world as we know it. I wouldn’t be surprised to see this number jump up to 100 percent by year’s end.

[via Nielsen]


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...