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Tim Cook: Huge Emerging Market Growth, 3 million Apple TVs sold in 2011

by Todd Haselton | February 14, 2012February 14, 2012 3:30 pm PST


During Goldman Sachs’ annual Technology and Internet Conference on Tuesday, Apple CEO Tim Cook took the stage and discussed a number of topics, including emerging markets, Apple TV and iCloud.

Cook noted that Apple sold a total of 3 million Apple TV units during 2011. He also hinted that the company will indeed, as dozens of rumors have suggested, launch a television of its own. Cook said Apple wants to make TV a “serious category,” as opposed to just a hobby, but that doing so would require something “special.” That’s not to say that Apple doesn’t take its current Apple TV product seriously, however. “If you don’t have one, you should go out and get one,” Cook said. “It’s a really cool product. The reason we call it a hobby is because we don’t want to send a message to you or our shareholders that we think the market for it is the size of our other businesses.” Most rumors have suggested Apple will release an HDTV in the 42-inch range that will be powered by the company’s Siri voice engine. Siri will likely replace any need for a remote.

Cook also said that Apple has seen incredible growth in emerging markets over the past several years. Apple’s combined revenue from Latin America, Asia, India, Eastern Europe, the Middle East, Africa and greater China was $1.4 billion in 2007. That figure has increased $20.6 billion during the last 5 years. “Revenue for that group of countries last year was $22 billion,” Cook said, according to TechCrunch. “We’re only on the surface.”

[via 9to5 Mac]

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...