The New York Times recently ran a feature about the total cost of Sony’s upcoming ad campaign for the PlayStation Vita. Sony pegged their budget at $50 million for the PS Vita, and noted that it’s “the largest platform launch in terms of marketing investment we’ve ever had.” That quote came from Sony’s John Koller.
As Koller explains throughout the feature, the goal of the PS Vita is to envelope gamers an gaming experiences that extend beyond the home console. Sony aims to make the PS Vita social, immersive and unique through its suite of strengths and features.
The advert shown off above is the beginning of the massive marketing campaign Sony will push alongside their PlayStation Vita. It’s purpose, of course, is to demonstrate that gaming on the Vita will be large and involve everyone willing to participate, but does it properly convince you, the consumer, to pick one up?
The PlayStation Vita will be available this week to those that specially pre-ordered the early launch bundle. The device will officially hit retail shelves next week, on February 22nd, along with the currently available launch lineup. Games in that lineup include Uncharted: Golden Abyss, WipEout 2048, FIFA Soccer, ModNation Racers: Road Trip and Touch My Katamari.
Will you be buying one?
[via New York Times]