After trialling the store-within-a-store concept here in London, Google is now looking to open its first standalone retail store at its European headquarters in Dublin, Ireland. The company gave away its intentions when it filed for planning permission with the Dublin city council.
The store will sell “unspecified Google merchandise,” according to a Bloomberg report, and like all good stores, it will be open to the general public. It will take up around 1,323 square feet of space inside Dublin’s Montevetro office block. However, the search giant claims the space could be used for other things instead.
In a statement to Bloomberg, Google said it is still examining the potential uses of the space:
“While we do have the option to open retail space, we are examining all potential uses. No final decision has been taken.”
Google’s first venture into retail is within a Currys and PC World store in London, where the company sells its Chromebook machines. However, it’s likely a standalone store would also offer up other products, such as Android-powered smartphones and tablets.
The company’s retail focus is said to be inspired by Apple, whose 361 retails stores all over the world have boosted the popularity of all its products, from the Mac to iOS devices. But will Google be able to pull it off?