Despite not yet announcing a name for the joint Verizon and Redbox streaming video service, it seems that the companies may have already settled on “Redbox Instant.”
On Monday Verizon and Redbox announced a joint venture for a streaming video service, but declined to announce a name for the service. Although nothing has been made official as of yet, it seems that Redbox is leaving a paper trail a mile-wide behind them that makes it fairly clear that the name will be the wholly uninventive, “Redbox Instant.” FierceCable did some digging and found a registration with the U.S. Patent and Trademark Office for that name as it related to the following uses:
transmission services; broadcasting services; streaming services; distribution of entertainment content; video-on-demand transmission services; streaming of audio, visual, and audiovisual material via the Internet; video-on-demand transmission services, video broadcasting, transmission of voice, data, images, data signals, messages and information by electronic communications networks
Adding to the potential evidence, FierceCable also found registration was filed for RedboxInstant.com on December 21 by by Bradley Artman, senior manager of infrastructure for both Redbox and its parent parent company, Coinstar.
Redbox has not commented on these discoveries as of yet.
It isn’t unusual for companies to safeguard multiple variations of their names, or to even go ahead and grab the rights to names they may never use, so the mere fact these registrations exist does not put a lock on this being the final choice. The timing of the registrations, however, does make it seem pretty likely that this will be the name the company announces later on in the year.