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Solve for X: Google Shoots for the Moon

by Noah Kravitz | February 6, 2012February 6, 2012 1:00 pm PDT

Taking a TED-like approach to big names, big ideas, and big talks, Google’s new Solve For X project went live today with a teaser page and video. The video, embedded above, references everything from “moonshot thinking,” to “seemingly impossible solutions to the world’s biggest problems.” Actually, the more I watch the video, the more i think this basically is Google’s version of TED. Especially when coupled with the teaser page’s references to “A Solve For X Talk,” “The Event,” and Big Think quotes from historical figures. But, hey, when it comes to tackling the biggest problems our societies face, the more the merrier, right?

Back to that “moonshot thinking” comment for a moment, though. What exactly is moonshot thinking, you ask? As Solve for X defines it,

This combination of things – a huge problem to solve, a radical solution for solving it, and the breakthrough technology to make it happen – is the essence of a moonshot.

Solve for X is intended to be a forum to encourage and amplify technology-based moonshot thinking and teamwork.

Email notification sign-ups are open now at, though no information has been given as to when the site itself will be open.

Noah Kravitz

Noah Kravitz mourned the day that Star Castle was replaced in the pizza parlour he frequented as a kid. The sadness ended when he saw an older kid...