Samsung’s mobile division ran its first ever Super Bowl commercial tonight, and such a big event deserves a big phone like the Galaxy Note.
We had gotten some hints the other day that Samsung’s Super Bowl commercial would feature the Galaxy Note, and that is exactly what it did. Seeing that pre-orders began today for the phone/tablet hybrid, it was a perfect sense of timing that the Korean manufacturer could use the biggest sporting event in the United States to inform potential customers of this unique new phone.
Samsung sent along the following note about the production of this 90-second commercial:
Samsung picked Bobby Farrelly, known for directing famous comedy films There’s Something About Mary, Dumb and Dumber and Kingpin, to direct his first ever TV commercial. The 90-second Galaxy Note Super Bowl commercial featured the infectious song “I Believe in a Thing Called Love” song by The Darkness, along with celebrity appearances by The Darkness’ lead singer, Justin Hawkins, Australian supermodel Miranda Kerr, football star Brian Urlacher and pro skateboarder Paul Rodriguez.
This commercial did continue the “Samsunged” storyline the company has been doing for a while now about people standing in line for an unnamed phone, but it was obvious the true star was just showing off the Galaxy Note.
Having now been put in front of the largest possible audience, it’ll be interesting to see how the Galaxy Note does in the United States. It’s already sold over a million units internationally, will it see the same success here? Only time will tell.