There are no active ads.

Advertisement

Super Bowl 2012 Car Commercial Roundup

by Mike Perlman | February 2, 2012February 2, 2012 2:30 pm PDT

Within recent years, companies have taken to teasing their Super Bowl commercials a few weeks prior to airing. This year, a handful of major car manufacturers have jumped the gun, uploading their Super Bowl XLVI-bound multi-million-dollar spots to YouTube. While there are a few gems, the lot is relatively lackluster. In my opinion, Jerry Seinfeld steals the show in the Acura NSX commercial while Matthew Broderick’s revival of Ferris Bueller’s Day Off with a Honda CRV in place of a Ferrari left me with an empty feeling. By far, the most exciting ad this year was teased months ago, featuring supermodel Catrinel Menghia playing the role of a zesty Fiat. Check out the 2012 Super Bowl car spots below and tell us which ones are your favorites.

The Best

Jerry Seinfeld proves that he has not lost his lovably neurotic displacement with this Acura NSX ad. Since the beauteous NSX is highly coveted in reality, the commercial is particularly effective. I’m not one to spend a paragraph spoiling a minute-long YouTube video, but Jay Leno’s appearance in the end is clutch. This is one of the best Super Bowl car commercials of 2012.

I saw this ad a few months ago and it reminded me of an ex-girlfriend I had back in the day. She was something to look at, but dangerously volatile and manipulative. That’s exactly what Fiat was going for with this ad starring Catrinel Menghia and one lucky dweeb. Rumor has it the foam shot had to be done numerous times. Oh, what I’d give to be that dweeb. Now this is an ad!

The concept was good, but the execution was poor. First off, if you’re going to do a reprisal of Ferris Bueller’s Day Off, you’d better use something other than a maroon Honda CRV. Maybe a Tesla Roadster or Ford Mustang convertible. Heck, even the Acura NSX in Fire Engine Red would have worked. But a soporific Honda CRV? Come on.

And then Cameron is missing in this commercial, replaced by a giant stuffed Panda. What can I say? The potential was there, but Honda fell asleep at the wheel. At least they scored with their Acrua NSX ad. I still have to keep the CRV ad in the Best bunch because I loved Ferris Bueller’s Day Off as a kid. See, that’s how they get you! The commercial sucked, but it was Ferris, so I have to like it! I’ll stop now.

I’m sure a lot of fake computer work went into this, but a chorus of barking dogs that howl the Imperial March deserves a spot near the top. If anything, for the Greyhound in the AT-AT Walker costume at the end. Now that I think of it, it was okay, but not really that great, however I need a list of top videos so this one was not as bas as the rest. We’ll put it that way.

The Rest

This was actually a user-submitted ad that some annoying 26-year-old guy made and sent to Chevy, who ended up using it as their Super Bowl Camaro ad. The concept is stale and the guy’s acting makes me want to punch him in the face, but aside from that…well, there’s nothing else to really say here.

Yeah, the dog trains to chase a Volkswagen Beetle. THE END.

It’s a Twilight spoof. NEXT!

Yawn.

Here’s a tease. Ok Go will be making a song with a Chevy Sonic. This might have potential.


Mike Perlman

Mike Perlman grew up in Nintendo Land and developed a relationship with all things electronic and nerdy early on in his childhood career. Today,...

Advertisement

Advertisement

Advertisement