Buried within a lengthy report from The New York Times over the weekend are suggestions that Barnes & Noble is putting the finishing touches on its fifth Nook device which is set to launch this spring. The device is said to be another strike at Amazon as Barnes & Noble prepares for “the fight of its life.”
What the new device will be exactly is unclear at this point, with none of its features or specifications mentioned in the report. A Barnes & Noble spokeswoman also declined to comment on the device:
Barnes & Noble is trying to strike at Amazon with another device. At its labs in Silicon Valley last week, engineers were putting final touches on their fifth e-reading device, a product that executives said would be released sometime this spring. (A Barnes & Noble spokeswoman declined to elaborate.)
It’s possible the device will be another tablet, designed to compete with Amazon’s popular Kindle Fire. CNET speculates that the it could be a larger device, around the same size as the iPad, but with a friendly $300—$350 price tag. Alternatively, the device could take aim at Amazon’s latest e-readers, possibly sporting Qualcomm’s new, power-efficient Mirasol color display that is now appearing on e-readers in China and Korea.
Whether the device will launch internationally or remain exclusive to the United States is also a mystery at this point. The NYT’s report reveals that Barnes & Noble plans to take the Nook to the U.K., with its first stop “expected to be Waterstones bookstores in Britain.” But the company’s CEO, William J. Lynch Jr., did not confirm which of the Nook devices would go first.
It’s a shame that we know very little about Nook’s new device at this time. But with spring just around the corner, it shouldn’t be too long before we hear a whole lot more.
Are you excited for a fifth Nook device from Barnes & Noble?