According to a recent study, Android users in the U.S. are more likely to use their smartphone in the toilet than those sporting other handsets.
Conducted by 11mark, “IT in the Toilet” found that an astounding 74 percent of men and 76 percent of women use their mobile phones while they’re also using the bathroom, a quarter of those claiming that they won’t actually go to the bathroom without bringing their phone along for the ride.
63 percent of respondents have answered a phone call while they were in the loo, and 41 percent of respondents have actually been the one placing the call. 67 percent of respondents have read a text, and a (surprisingly low to me) 38 percent have surfed the web.
Droid users earn top “honors” for using their phones in the bathroom the most. 87 percent of the Android toting respondents in the survey claimed they all took their phone along with them to the bathroom. Only 84 percent of iPhone owners said the same, with BlackBerry pulling up in last place with 75 percent of respondents bringing their phones along with them.
BlackBerry users are the ones most likely to answer a call in the bathroom, but Android and iPhone owners are more likely to be the ones browsing the web.
“The writing is on the stall,” says Nicole Burdette, principal, 11mark. “This study confirms what we all know – that the last private place is no longer private. And, that the “mobile-everywhere‟ phenomenon is flushing out a host of new opportunities for savvy communicators.”
You can check out the full report here.
What do you think? Do you bring your phone along with you to the bathroom? What do you use it for?