Today, content consumption, not to mention creation, has become easier than ever thanks to the advent of smartphones and tablets. In fact, nearly 46 percent of consumers currently own a smartphone. Still, the milestone being reported today is nothing short of amazing. According to Reuters, who tapped Google for its information, YouTube racks up a staggering 4 billion video views a day. All it takes is 24 hours/1,440 minutes/86,000 seconds for YouTube’s worldwide audience to amass that incredible figure, which is a 25 percent increase from eight months ago.
In addition, Google revealed that users upload roughly 60 hours of video to YouTube every sixty seconds. In May, that number was only 48 hours of video uploaded per minute. The jump no doubt has a lot to do with the increase of smartphones and tablets; many of today’s top devices have HD camera capabilities, making video creation much more accessible to the average consumer.
And those graphical “display” ads that are integrated alongside YouTube videos? They generate an annual revenue of $5 billion. So, you know, I’m sure Google doesn’t mind its users over saturating the site with cat videos and zany home movies.
How many YouTube videos do you typically watch a day?