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Study: Android Owners Prefer Samsung Phones Over The Competition

by Emily Price | January 22, 2012January 22, 2012 12:00 pm PDT

Samsung is currently the most preferred Android device brand among consumers, according to a new report by iGR research. According to the report, 47% of U.S. Smartphone owners have an Android device, and of that 47% the majority of those users are toting around Samsung handsets.

Samsung is followed in popularity by Motorola, and then HTC and LG. Huawei ranks last, pulling up the end of the pack. The study also shows that close to half of Android owners researched iOS and other options before committing to an Android device, and an astounding 30% of those purchased Android phones because they considered Google a “reputable company” and therefore thought Android would be a good operating system.

“Understanding why consumers select specific brands and certain smartphones is critical to the success of OEMs in the highly competitive U.S. handset market,” said iGR Research Analyst, Sarah Thoman, who was the author of the study. “While a user’s current handset brand influences the selection of a new Android smartphone, many other factors also come into play. For example, handset display quality and functionality also highly influenced the smartphone purchase decision.”

What do you Android owners out there think? Did you research iOS and other options before picking your Android handset? Who do you think makes the best Android phones?

[via MarketWatch]


Emily Price

Emily has been obsessed with computers since the early 80s when she discovered she could play Ghostbusters on her father's Commodore 64. She...

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