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Angry Brides Uses Popular Formula to Raise Awareness

by Brandon Russell | January 21, 2012January 21, 2012 10:00 am PDT

Angry BridesTechnoBuffalo staff hasn’t shied away from expressing their opinions about Angry Birds. You either love it or you hate it. Whichever camp you fall under, there’s no denying the game has become a worldwide phenomena. That’s perhaps best exemplified via a new Angry Birds spoof that hopes to draw attention to a serious social issue by using the popular formula.

In Indian culture, before a marriage ceremony, the bride’s family gives dowries (money, jewelry and other family belongings) to the groom’s family. It’s the bride’s family’s way of contributing to the care of the bride once she’s married. But with such monetary exchanges, there is potential for violent disagreements. Thus, the purpose of “Angry Brides” on Facebook.

“The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry,” Ram Bhamidi, senior vice president and head of online marketing for Indian marriage site, Shaadi.com.

Rather than hurling birds at pigs, players fling objects like shoes, broomsticks and rolling pins toward grooms. When a groom is hit, the dowry price, which starts at 1.5 million rupees (just under $30,000), is lowered.

The use of Facebook and Twitter to raise awareness is nothing new. The two social networks have been essential for charity campaigns, non-profit publicity, organ donation and other medical assistance.

Perhaps the anti-dowry game is best summed up in an image used to advertise Angry Brides, “A woman will give you Strength, Care & all the Love you need… NOT Dowry!” It’s a clever and thoughtful use of social networking and pop culture, and a great way to raise awareness.

[Forbes]


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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