It seems that the streaming video providers are no longer just battling it out over what rights they can secure for existing content, but also how much of their own original productions they can release.
Hulu has released the first trailer for its upcoming series, Battleground that follows the campaign team for a senator. Considering we’re heading into the 2012 election cycle, this one is certainly timely and a great chance for Hulu to capture some attention. Here’s the official description of the series:
By executive producers JD Walsh, Hagai Shaham (“The Details”), and Marc Webb (“The Amazing Spider-Man”, “500 Days of Summer”), Battleground is a workplace dramedy set in the world of political campaigns. Head campaign strategist Chris Tak Davis and his staff strive to win a Senate seat for their underdog candidate in a race with national consequences. Set in Wisconsin, a real battleground state, Tak and his team manipulate the 24-hour news cycle, new media, and social networking to navigate the unpredictable ups and downs of state politics. All the while, a documentary crew exposes the behind-the-scenes chaos of idealistic twenty-somethings trying to make a difference.
This is one of three series Hulu has planned for the coming months, which is probably wise as Netflix is preparing to launch several series of its own this year including the recently trailered Lilyhammer.
Things are definitely heating up in the streaming space as Hulu recently announced it has passed 1.5 million subscribers for its Hulu Plus service and that it plans to spend $500 million this year on content. Considering this was a company that was recently up for sale, it’s interesting to see them changing their tune to a more aggressive one, and it sounds like they plan on being in this game for a while now.
Check out the trailer for Battleground below (sorry to our international folks) and let us know what you think about Hulu getting into the original content game in the comments below.