A report on Friday from CNET said Research In Motion has hired investment bank Goldman Sachs, pointing to a potential sale of the BlackBerry maker. Acquisition talk of the Waterloo-based company has been a popular topic over the past twelve months, with murmurs amplifying in response to lost market share, network outages and failed product launches. This time RIM might be serious, with one Reuters quote saying the company is “up on Goldman.”
Co-CEOs Mike Lazaridis and Jim Balsillie have been at the center of RIM’s ongoing downfall, but neither seems to want to concede (or acknowledge) defeat. An earlier report suggested Amazon was a top contender to acquire RIM before backing out. Reports claimed RIM wanted to get itself out of its current situation; others said the company isn’t on any purchaser’s radar. In either case, RIM’s announcement of delaying BlackBerry 10 until late 2012 hasn’t helped the company’s push back into relevancy.
Can Mike Lazaridis and Jim Balsillie do it all their own? We saw a glimpse of PlayBook OS 2.0 at CES, and it does look like the company is on the right track – at least in the short term. As CNET points out, just because RIM has enlisted Goldman Sachs doesn’t mean a sale is imminent. The upcoming year will be crucial for the BlackBerry maker. Perhaps the company is planning for worst case scenario.
While RIM investors may find a glimmer of hope in a potential sale, we won’t know until the company announces any confirmations itself. Right now, RIM has quite a bit of catching up to do as iOS and Android devices continue to fly off shelves across the world.
Will a sale be in RIM’s best interest, or can its co-CEOs actually turn the company’s fortunes around?