Following its launch in the U.K. and Ireland earlier this week, Netflix has plans to introduce multiple “personality profiles” to its music streaming service that would allow everyone in the house to have their own login. That means that each user can tailor the service to suit them, and that their embarrassing movie recommendations no longer need to be inflicted upon their family members.
The new feature was revealed by Netflix’s chief product officer, Neil Hunt, in a private interview with TechRadar during the service’s U.K. launch. When quizzed on what the company’s plans to do about personal recommendations and how they affect users sharing one account, Hunt gave us three options.
The first is to buy multiple subscriptions — something nobody really wants to do — while the second is to just put up with things the way they are. But there’s also a third… it’s just not available yet:
“The third answer is that we certainly have ambitions to provide to the multiple individualised personality profiles.
“One of the models that I’m contemplating is that maybe if you connect two or three different Facebook accounts to one subscription, then you can kind of say ‘okay, I’m Kate, these are my signals or inputs [ratings and preferences]’.
“And maybe when you launch the thing it says ok, are you ‘Kate’ or are you ‘boyfriend’? And you choose and you get your personal presentation.”
Sounds pretty great, doesn’t it? The downside is that this feature is nowhere near ready yet, according to Hunt, so don’t go out of your way to look for updates anytime soon.
”There are a lot of issues to solve with that. But it’s sort of a point that we see [Netflix] as a work in progress: it’s not finished, it’s not done.
“We have lots of work to do in lots of areas, in personalisation, in social stuff, in developments like that.”
The other downside, of course, is that it appears you may need a Facebook account to setup your own profile. But we’re confident that there’ll be a way around this by the time the feature makes its debut. While Facebook may be incredibly popular, there are some people out there — believe it or not — who don’t use the service.
It may be some time away yet, but this appears to be one Netflix feature that’ll be well worth the wait.
Will you make use of multiple profiles on your Netflix account?