Sony is gearing up to compete with the likes of Spotify and Rdio on iOS devices, with a new report confirming the Japanese company will launch its Music Unlimited service on the iPhone, iPod touch, and iPad within the next few weeks. The music streaming service is already available on Android, PC, and PlayStation, and it seems iOS users have not been forgotten.
VentureBeat reports that Tim Schaaff, head of Sony Entertainment Network, announced the news within a “small CES gathering” earlier today:
The electronics company will offer a free iPhone and iPad app for Music Unlimited at some point this quarter, Tim Schaaff, head of Sony Entertainment Network said today at a small CES media gathering.
Additionally, the iOS app will offer offline caching for subscribers to Sony’s service, allowing users to save their playlists for listening when away from a network connection.
Sony says Music Unlimited will not directly target users who are already signed up to rival services, but will instead attempt to seduce those who are yet to adopt a music streaming service. It will also take advantage of its “major retail and international presence” to attract new customers.
Sony launched the Music Unlimited service just under a year ago, and it already boasts over one million active customers who can enjoy over 15 million different tracks. Its launch on iOS could boost those numbers, and provide Sony with an even better chance of competing with Apple’s iTunes music store.
However, it may not be entirely bad news for Apple. If Sony wants to give customers the opportunity to subscribe to Music Unlimited directly from within the iOS app, it’ll have to use Apple’s ecosystem and provide the Cupertino company with a 30% cut of the revenue. The only way around this would be to force customers into subscribing online.
Will you be looking forward to Music Unlimited on iOS?