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Apple Making Education Announcement Next Week

by Brandon Russell | January 11, 2012January 11, 2012 10:42 am PST

Apple Education Event January 19While the rest of the tech world parties in Vegas, Apple on Wednesday quietly sent out invitations for an “education announcement in the Big Apple” on January 19. We may see those filmed interviews Apple conducted with textbook industry execs after all.

Rumors earlier this month pegged Apple senior vice president Eddy Cue would play a big role in next week’s event, with murmurs pointing to a new digital textbook venture for the Cupertino-based company. The last time Cue was involved in an Apple media event was to announce the launch of The Daily.

Rather than introducing any new hardware, Apple is expected to focus on highlighting an entirely new education and digital publishing platform, possibly tied in through iTunes U. The event, which is being held next Thursday at the Guggenheim Museum, is said to be more industry-related rather than consumer-oriented, with reports characterizing it as not “major,” AppleInsider said. Sorry, no new iPad or Apple TV.

All signs point to what’s already been speculated: digital textbooks. Will Steve Jobs’ vision of reinventing the textbook industry become a reality next week? We’ll be sure to bring you the latest news when the event gets underway.

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Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...