EA and BioWare have made some in-game content for Mass Effect 3 only available to fans that purchase the product on a pre-order basis from GameStop. Reserve your copy today and you’ll have access to the goods featured in the trailer above.
The M55 Argus Assault Rifle is available as a pre-order bonus regardless of retailers involved.
It has not been clarified by EA whether or not this content will eventually be available to customers that do not pre-order the game at GameStop.
Our own Sean Aune has grumbled about retailer-specific pre-order bonuses once before. Back in 2010 (wowsers, that is now two years ago…), Sean talked about the pre-order bonuses spread across all sorts of retailers for games like Batman: Arkham Asylum and Red Dead Redemption. Essentially, making content exclusive to one store over another for a game at launch forces buyers to think before they purchase. It also forces them to pick and choose not only the content they’ll be getting, but the content they’ll be skipping as well.
By creating retailer-specific pre-orders, game publishing companies are frustrating their consumers. Die-hard Mass Effect fans will have to actively decide what type of game they want to play based on which outlet they make their purchase from. That’s unfair.
Remember when buying a game used to ensure that you’d be getting every ounce of content created for the title? The only retail-specific pre-order bonuses I’m okay with are physical goods featuring game art. Buy this from Best Buy and score a bonus poster. Buy it from K-Mart instead and you’ll land a sculpture. I’m cool with that. But having to buy from one location over another simply to unlock in-game content is ridiculous.
When I buy a game, I want the full game. Car dealerships don’t offer location-specific rims and interiors, do they? Movie theaters don’t feature cinema-specific bonus scenes, do they? Why should games?