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Japanese Stores Cutting Price of 3G PS Vita

by Joey Davidson | January 4, 2012

Japanese retailers have started dropping the price of the 3G/Wi-Fi model of the PlayStation Vita after the system got off to a slow start at launch.

The Sony suggested market price of the 3G/Wi-Fi flavor of the PlayStation Vita in Japan is roughly 30,000 yen, or about $390 USD. Retailers in Japan, as the image at the head of this story indicates, have slashed the price of the 3G/Wi-Fi version of the handheld down to around 25,000 yen, or approximately $325 USD.

That makes the 3G/Wi-Fi model of the PS Vita essentially the same price as the Wi-Fi only variety at retailers all over Japan.

This price cut is not an official move by Sony. Instead, Japanese retailers are taking it upon themselves to drop the price of the handheld in order to clear an abundance of stock after a seemingly awkward launch. Both SKUs of the PS Vita combined to move only ~72,000 units during the handheld’s first full week at retail, placing the brand new hardware well behind other devices with more than half a decade spent on store shelves.

As the market compensates for supply and demand in Japan, we found ourselves immediately considering what Sony thinks about all of this. There’s still nearly two months between now and the international release of the PS Vita (February 22nd, 2012); will Sony take it upon themselves to respond to their Japanese sales and cut the price of the system before it hits retail in places like North America and Europe? Alternatively, does Sony feel their launch roster of software will be attractive enough to gamers in the western world that an early price cut won’t be necessary?

As more news of the PS Vita’s launch and sales results come in, we’ll be sure to let you know. Until then, what do you think of the current state of the PS Vita? Were you looking at the 3G/Wi-Fi model for your day one purchase? Or, do you find that extra connectivity to be not worth the price of admission?

[via GamesRadar, image via PlayFront]

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Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...


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