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Apple’s January Event to Focus on Education, Digital Textbooks

by Brandon Russell | January 3, 2012January 3, 2012 11:00 am PST

iPad in the ClassroomMore light is being shed on Apple’s upcoming end of January media event, and it looks like the Cupertino-based company will focus its attention on digital textbooks in the education sector. Information collected by MacRumors cite the multiple articles that hit yesterday, with sources of their own chiming in to reveal that Apple last month conducted a series of filmed interviews with textbook industry executives – videos that could potentially be used as promotional overview for a new product or service.

While the videos themselves don’t confirm any digital textbook announcement is to come, the timing lends itself nicely to the speculation.

When articles started circulating yesterday that Apple would be holding a late January event, many were quick to point out no hardware announcements (iPad 3, Apple television) would be made. As per Apple’s style, the company is tight-lipped on what we can expect, but all signs are pointing to publishing and the iBookstore. Eddy Cue, Apple’s senior vice president of Internet services, is said to be involved in the upcoming proceedings. The last time Cue was involved was to announce the launch of The Daily.

In addition, as MacRumors points out, Walter Isaacson, who penned Steve Jobs’ biography, has said on many occasions that Jobs had a passion for finding a way to revolutionize the textbook industry.

“His idea was to hire great textbook writers to create digital versions, and make them a feature of the iPad. In addition, he held meetings with major publishers, such as Pearson Education, about partnering with Apple.”

If Apple does indeed announce partnerships regarding the textbook industry, the education sector could potentially be altered forever. Imagine carrying a single iPad around campus instead of a series of bulky, heavy books. Not only that, but the experience could make for a more immersive, interactive one, making the sometimes arduous task of reading/learning into something much more enjoyable.




Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...