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New comScore Data Suggests Online Holiday Sales Pushing $35 Billion

by Brandon Russell | December 29, 2011December 29, 2011 7:45 pm PDT

comScore Holiday Shopping Dec 29We’ve been keeping tabs on the figures coming through the comScore pipeline, and it looks like the final tally for the year in the U.S. has been revealed. The Verdict? Consumers have spent over $35 billion online up until present, jumping up 15 percent from the same time a year ago. Almost $3 billion was spent during Christmas week alone, marking a 16 percent rise versus the same week in 2010. Previously, comScore revealed consumers had spent nearly $30 billion online.

“Holiday e-commerce spending has remained strong throughout the season, and we have now reached a record $35 billion in U.S. online sales for the season-to-date,” said comScore chairman Gian Fulgoni. “We can now say with certainty that the $1.25 billion spent on Cyber Monday will rank it as the heaviest online spending day of the season for the second consecutive year, but we should also note that it was accompanied by nine other billion dollar spending days this year.”

ComScore collected spending data for the first 56 days of the November – December 2011 holiday season.

ComScore also highlighted the growing popularity of Digital Content & Subscriptions, saying that over 20 percent of sales were made on Christmas Day alone, no doubt due to consumers opening up their brand new mobile devices on that day. This jives with an earlier report from Flurry Analytics that said application downloads more than doubled on Christmas compared to the average number of downloads occurring during the first 20 days of December. ComScore categorizes Digital Content & Subscriptions as downloads of music, TV, movies, e-books and apps.

What gifts did you purchase online this holiday season? Was it better than going to the store?


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...