If there were any lingering questions concerning the immediate future of the Call of Duty brand in the face of the contemporary military shooter marketplace, they’ve officially been answered for a while. Activision has announced that Call of Duty: Modern Warfare 3 crossed the $1 billion line in just 16 days after it hit retail.
That performance comes in the face of an international economy that’s seen much, much better fortunes in recent times.
Activision CEO and oft-maligned industry figure Bobby Kotick addressed the franchise in a press release concerning its titanic sales figures:
“Engagement of our Call of Duty audience continues to rise around the world…Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.”
It’s safe to say that Call of Duty has become more than just a video game series. It is, in this day and age, a pop culture phenomenon. Whether you like, love or hate the games released in the series, Modern Warfare 3 has demonstrated through its own success that people will always turn out in droves to buy the newest under the Call of Duty banner.
Activision Publishing CEO Eric Hirshberg commented on that transcendence in the same press release:
“Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty.”
In the face of criticism on places like comment sections and forums all over the web, the mass consumer base has obviously elected to buy and love Call of Duty: Modern Warfare 3.
The game is killing it.