Apple has issued a press release this morning to announce that over 100 million applications have now been downloaded from the Mac App Store since its launch in January 2011. Just like its App Store for iOS devices, Apple’s digital distribution model for the Mac is quickly becoming a huge success.
Phil Schiller, Apple’s senior vice president of worldwide marketing, announced that the Mac App Store is now the fastest growing software store there is:
“In just three years the App Store changed how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry.
“With more than 100 million downloads in less than a year, the Mac App Store is the largest and fastest growing PC software store in the world.”
That’s pretty impressive when you consider that the store has been open less than a year. Even though it’s not the only route to third-party applications — unlike the iOS App Store — the Mac App Store is proving to be a huge hit with Mac users by offering the quickest and easiest way to discover, purchase, and install new software.
Saulius Dailide from Pixelmator believes the Mac App Store helps them stay ahead of the competition:
“The Mac App Store has unparalleled reach and has completely transformed our distribution and development cycle. Offering Pixelmator 2.0 exclusively on the Mac App Store allows us to streamline updates to our image editing software and stay ahead of the competition.”
Karim Morsy, CEO of Algoriddim, the company behind djay, says the Mac App Store makes it easier than ever to reach customers all over the world:
“In less than one year we’ve shifted the distribution of djay for Mac exclusively to the Mac App Store. With just a few clicks, djay for Mac is available to customers in 123 countries worldwide. We could never have that reach through traditional channels.”
Apple also announced in its press release that the iOS App Store is now home to 500,000 applications, with over one billion downloads per month.
The Mac App Store is clearly a hit, but do you think it’s the best way to buy software for your Mac?