ZooGue CEO Tim Angel took an iPad 2 to Hawaii and did just that. A video that appears to have been a promotional stunt for the company, and a way to advertise a “free case” promotion on its website. While definitely a stunt, it’s also pretty interesting to see what the iPad does when brought head-to-head with molten lava. Spoiler alert: The temperature of the lava sets off a heat warning on the iPad, and when placed directly in lava the tablet bursts into flames. There’s also no ZooGue products in the video at all – an interesting choice.
What do you think about the promotion? Does the video make you interested in ZooGue or its products?