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Major British Supermarket Chain Tesco Offers Free Wi-Fi in Stores Across the U.K.

by Killian Bell | December 6, 2011December 6, 2011 11:00 pm PST

Being disconnected from the online world is a worrying feeling for someone like myself. After spending a good 60%—70% of my day sat behind an Internet-connected device, something doesn’t feel right when I cannot access my emails, check my Twitter feed, or keep my eye on breaking news.

Yes, I’m sad, but my excuse is that it’s my job. Thankfully, I can now keep on top of my inbox while I pickup my groceries, thanks to free Wi-Fi from Tesco.

The British supermarket chain is rolling out free Wi-Fi in all of its Tesco Extra stores across the U.K. thanks to a new partnership with O2. In order to take advantage of the service, Tesco shoppers will simply need to sign in with their Clubcard number for free and unlimited access to the Internet.

For those who don’t own a Clubcard, the service can still be enjoyed for up to 15 minutes every 24 hours. As The Next Web notes, this is fantastic for those who like to check prices using their smartphone while they shop. Which, surprisingly, Tesco doesn’t seem to mind, according to its statement:

So far, customers have been using it to read product reviews and compare prices while they shop. The Wi-Fi also allows users to access their Clubcard account online to check their points and receive e-vouchers.

Those who have already tried the service seem to find the service a huge help. In a recent customer survey, Tesco found that 82% of shoppers said that would “definitely use the service again.” The survey also discovered that 71% of customers used the service on a smartphone, while 11% used in on a tablet, and almost one in ten used it on their laptop.

Free Wi-Fi will be an advantage to those who take advantage of Tesco cafes, which probably explains its popularity among laptop users.

Would you take advantage of free Wi-Fi in your local supermarket, or do you think it’s unnecessary?

[via The Next Web]

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...