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YouTube Unveils Dramatic Redesign (video)

You guys know we’ve got a YouTube channel, right? Yeah, thought so. We figured you might also be interested, then, in YouTube’s self-proclaimed biggest redesign ever, which went live to the masses earlier today.

The new three-column look emphasizes social networking, with Google+ and Facebook figuring prominently in a black navigation bar that stretches vertically down the left side of the page. Links to subscriptions, YouTube-curated channels, and suggested channels fill the rest of the column, which somewhat echoes the drop down “Google bar” that recently replaced the black top nav on Google’s search pages. To the left of the nav column are two larger areas with white backgrounds that display recent videos from your subscriptions and the site’s recommended videos algorithms.

YouTube also rolled out new Channel page designs and analytics tools for publishers, and sitewide design changes to typography, logos, and the like. Google TV and Xbox 360 users should also be on the lookout for new versions of their YouTube apps.

Google is obviously forging ahead with their Web-wide efforts to capitalize on the world’s current obsession with social media; the new uTb features seem to be largely geared towards content discovery and sharing fueled by the people in your networks, though the company spins it as the usual, “Same great stuff, now easier to find and use!” It’s no secret that social is a big priority for elGoog right now, and as is their style they’ve been attacking the problem in a hybrid piecemeal/giant master plan sort of way over the past several months.

Check out the new design live now at and learn more at YouTube Help. Meantime, what’s your first reaction to the new look for YouTube? Love it? Hate it? Don’t much care so long as you can watch Ask the Buffalo: Office Tour Edition?

Noah Kravitz

Noah Kravitz mourned the day that Star Castle was replaced in the pizza parlour he frequented as a kid. The sadness ended when he saw an older kid...