When the Wii U comes out next year, Nintendo aims to capture the interest of the gaming public at large. However, that group of consumers will vary from the one that’s buying the Wii today.
The quote from Reggie Fils-Aime comes from an interview with TIME Magazine. TIME asked if the Wii U’s future backwards compatibility is helping the sales of the Wii today. Here’s how Reggie responded:
“The consumer buying Wii hardware today is going to be a different consumer than the one who will be buying Wii U in the future. This is the first holiday that the Wii is available at $149.99 or below, so its an expanded demographic we’re reaching. These are consumers who have heard about Wii for the past couple years, but at $199 or $249 it was economically out of their reach.
We haven’t announced pricing for Wii U, but you can definitely expect that pricing is going to be different and that the games are going to be different. We do believe that Wii and Wii U will coexist for some time. As we drive the install base of Wii, we’re really setting people up to take their gaming library and be able to transfer it over to Wii U.”
Admittedly, there is a level of ambiguity within Fils-Aime’s statement. We’re not entirely sure if he means that a completely new set of consumers will want the Wii U, or a set different from those that are buying the Wii today for its $149.99 price point. There’s something to be said for both takes on his statement.
Still, the message to take from this whole thing resonates regardless of your interpretation of the quote: Nintendo is working to recapture the gaming masses with the Wii U. Whether or not the console can do it remains to be seen, but Nintendo is absolutely doing their best to make the Wii U a success for everyone.