During the week of Black Friday, running from Saturday, November 19th through Friday, November 25th, Microsoft saw its Xbox 360 arm enjoy the biggest selling week in its history. In just seven days, Microsoft was able to move more than 960,000 Xbox 360 consoles in the United States alone. Pretty good for a system in the 7th year of its lifecycle, huh?
Even better for Microsoft’s gaming R&D department is that the Kinect performed exceptionally well, too. Across both standalone Kinect packages and those bundled with brand new Xbox 360s, Microsoft sold over 750,000 Kinect sensors.
These numbers don’t even include the full shopping weekend, or the recently created Cyber Monday sales. Most retailers keep discounts on products beyond just Black Friday, so consumers have had tons of time to take up these offers. In fact, Amazon kept the price of the Kinect with three games at $100 for practically a full week before dropping the sale.
This announcement comes after Nintendo released news of its own banner success for both software and hardware during this year’s holiday season. The video game industry is doing very well for itself this year. I guess this just goes to show that, if the price is right, consumers will pick up big deals on gaming tech despite an otherwise shaky economy. That same concept probably spills over into other arenas of consumer tech, like phones or computers.
Now it’s time to wait for Sony to kick out their version of “we destroyed the hopes and dreams of our competitors on the battlefield of Black Friday week in the US!” If and when they do announce their sales figures for this season’s biggest shopping week, we’ll be sure to bring you the news. We bet they sold well, too.
Did you buy any gaming hardware from either of the big three during last week’s holiday sale? If so, how much and from where?
[via Major Nelson]