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Apple Enjoyed a Healthy Black Friday

by Brandon Russell | November 28, 2011November 28, 2011 11:00 pm PST

Apple Store Fifth Avenue InteriorThe Black Friday results are in, and it looks like Apple came out looking pretty. Notes released by Piper Jaffray’s Gene Munster suggest Apple stores sold nearly 68 percent more iPads per hour compared to the same day last year.

According to Munster’s Apple Store correspondence, the Cupertino-based company saw foot traffic of about 544 people per hour, making for 10.1 Macs and 14.8 iPads sold every sixty minutes. I guess folks were saving all year to surprise some lucky 6-12 year olds when the December holidays hit. Because of demand, Munster believes that Apple will reach his 13.5 million iPad sales estimate for this quarter. If true, it certainly sounds like the race for holiday supremacy will be at a close one heading into the new year because of Kindle Fire demand.

Data from ComScore and ShopperTrak seems to jive with Munster’s notes, Tech Trader says. The conclusion? Apple’s Black Friday sales exceeded “the overall retail sales pace for the day.” While Apple didn’t have the biggest Black Friday deals around, $50 off an iPad 2 seemed too irresistible for some.

In addition, a second note from Munster revealed that on his 11th annual survey of teenagers’ buying taste, Apple is growing in esteem among the younger crowd. In a survey of roughly 10,000 teens conducted in the U.S. in October, Apple’s iOS has risen from being desired by 4 percent of teens in 2009, to 9 percent now – iOS includes the iPad, iPhone and iPod touch.

Black Friday is one of the few days out of the year when we regularly see consumers shamelessly stampede store aisles in hopes of scoring cheap electronics. At more than 500 people per hour, it sounds like Apple Stores were the place to be. Personally, I didn’t brave the crowds, but I heard it was rough out there.

Did anyone score any great deals, Apple related or not?

[Source: TechTraderDaily]


Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.

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