Just like many retailers across the U.S., Amazon enjoyed a surge in sales on Black Friday, with consumers going mad for the company’s Kindle lineup of e-readers and tablets. Its new Kindle Fire tablet proved to be the most popular device, quadrupling sales of the Kindle family when compared to the same period last year, according to the retail giant.
Despite being on sale for just 8 weeks in the U.S., the Android-powered Kindle Fire has been a huge success for Amazon. Not only has it sold like hot cakes through Amazon’s own website, but also in retail stores like Best Buy and Target throughout the U.S.
Both of these retailers have reported an increase in demand for Amazon’s debut tablet during the Thanksgiving period, according to a report from The Next Web. Nik Nayar, vice president of merchandising at Target, said that the device was so popular that its sales outperformed all other Android tablets at its stores:
“This was a great Black Friday for Target and for Kindle Fire, which was the bestselling tablet in our stores on Black Friday.”
Behind the Kindle Fire’s success is undoubtedly its pocket-pleasing price tag, which means customers can bag the device for just $199. Amazon actually loses money on every device it sells, but it opens each customer up to a world filled with Amazon content, such as books, music, and movies, which is where the company will make its money.
Did you snap up an Amazon Kindle device on Black Friday?
[via The Next Web]