Forget the iPhone, the LG Prada was technically the world’s first completely touch-based smartphones, and it was incredibly innovative when it made its debut back in 2006. While touchscreen devices didn’t quite take off back then, the device still achieved 1.5 million sales during its first 18 months, encouraging LG and Prada teamed up again for a second-generation device in 2008.
While you’d have been forgiven for thinking the relationship was all but over now, the two companies have announced a third device for 2012 called ‘The Prada phone by LG 3.0’, or the LG Prada 3 as it will be more conveniently known. In a statement today, LG’s president and CEO, Dr. Jong-seok Park, said the electronics giant looks forward to working with Prada for a third iteration of the stylish smartphone:
“Our working relationship with Prada is unique in its longevity and success, something no other phone company and luxury brand have been able to replicate. Having successfully launched two Prada phones by LG, we look forward to collaborating further to develop premium handsets with a strong identity and the most sophisticated style.”
While the device was only confirmed hours ago, there are already rumored specifications for the handset, according to Pocket-lint. It will reportedly sport a 4.3-inch display in a svelte 9mm thin body, with 21Mbps HSPA+ connectivity powered by Android 2.3.
The image above suggests the device will certainly be a looker, if nothing else, but it’s a shame it won’t run Ice Cream Sandwich — a downside that could prove to be detrimental to its success. Having said that, the device is likely to be aimed at ladies who couldn’t really give a hoot what platform they’re running.
Are you excited about the LG Prada 3?