A new mobile app rating system will be debuting next week, assigning ratings to apps much like ratings are given to music and movies.
The system is set to be unveiled on November 29 and will be announced as a joint endeavor between the CTIA and the Entertainment Software Rating Board (ESRB). Set to speak at the unveiling of the system are U.S. Senators Kelly Ayotte (R-NH), and Mark Pryor (D-Ark.), alongside CTIA President and CEO Steve Largent and ESRB President Patricia Vance.
Currently many app stores have some sort of rating system in place, but what that system is varies between different stores, manufacturers, and carriers. The CTIA is a trade group that represents carriers, manufacturers and other players in the wireless industry – whatever the CTIA comes up with is likely to be adopted by everyone. Currently the expectation would be that app creators would rate their own apps, assigning them the appropriate rating based on content.
What do you think about the idea of a unified app rating system? Do you think it’s something we need?