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All Kids Want This Holiday Season is an iPad

by Brandon Russell | November 17, 2011November 17, 2011 4:00 pm PST

Christmas Apple InfoWhat did you ask for this holiday season? Clothes, books, DVDs? If you said an Apple product, you’re not alone. According to a new Nielsen survey, the Cupertino-based company is the top choice among kids 6-12. I don’t know about you guys, but when I was six, all I wanted to do was play with Legos. Times have certainly changed in twenty years.

When asked about their gaming and electronics preference, 44 percent of children said they most desired an iPad. That’s far and away better than second place, which is an iPod Touch at 30 percent. Rounding out the top three is Apple’s iPhone at 27 percent. Non-iPad tablets garnered 25 percent interest, while non-iPhone smartphones were at 19 percent.

The iPad retained the top spot from last year (31 percent) on kids’ 2010 U.S. wish lists. The appeal of the iPad isn’t exclusive to the youngins – 24 percent of consumers aged 13+ said they desired an iPad as well. Coming in at second among the older age group was a computer (18 percent), while e-readers were third (18 percent).

Many parents will no doubt have some tough decisions to make this holiday season. The iPad is the clear winner among children, but at $500 dollars, it’s not the most budget friendly device on the market. Will the Kindle Fire show up in kids’ stockings instead of an iPad? At just $200, I wouldn’t be surprised if this were to happen.

[Nielsen]


Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.

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