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HTC Vivid Slapped With a Cease and Desist Letter from a Porn Company

It can’t be easy coming up with names for phones these days. All the really cool ones were taken pretty early on, and now we’re stuck with weird spellings (we’re looking at you, Rezound), words that don’t even make sense (what exactly is an “Atrix“?) and so on.  The one thing you never want to do is to step on someone’s trademarked name because under the law, they have to vigorously defend it no matter how silly it may sound to do so.

And that’s how it came to be that porn company Vivid Entertainment has sent a cease and desist letter to HTC over the HTC Vivid.

According to TMZ – yes, the gossip site – Vivid Entertainment sent the cease and desist letter to HTC demanding they stop using the name “Vivid” as it could cause confusion in the marketplace.  The phone company was reportedly given a deadline of Monday to take action, and if they failed to do so, Vivid would be filing with the courts.  The Verge has confirmed with HTC that they have indeed received the letter in question, and their only comment on the matter for the time being was:

We are reviewing the complaint and don’t expect to have any further comment until it is resolved.

The adult entertainment company has announced it’s working on a channel for Google TV, so it stands to reason they could potentially be doing something with an Android handset down the road.  Until such time, it’s difficult to imagine that seeing “HTC Vivid” would make me think “Oh, the porn company is involved in this.”

We can only imagine the look on the HTC lawyer’s faces when this letter showed up.

What do you think?  Does Vivid Entertainment have a case?


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Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...


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