Call of Duty: Modern Warfare 3 seems to be doing alright in retail, we guess. In the first day it was available, the title sold more than 6.5 million units in North America and the United Kingdom alone and earned more than $400,000,000.
The news comes by way of Activision and a press release that went out this morning. The numbers actually make this the biggest entertainment launch ever (across all mediums), beating out Call of Duty: Black Ops for the previous top honors. The record setter before Black Ops? You guessed it, Modern Warfare 2.
What’s that? You want to hear about another broken record connected to the launch of Modern Warfare 3? Why, sure! We can facilitate that need. Microsoft announced that just two days after Modern Warfare 3‘s release, the Xbox LIVE network has seen more gamers playing online simultaneously than ever before.
Science is telling us that people really love both the video game medium and the Call of Duty franchise. We’ve been waiting all morning to put this lab coats to good use, so we’re glad we could do it here. Activision Publishing CEO Eric Hirshberg was quoted in the press release as connecting Call of Duty to pop culture.
“Call of Duty is more than a game. It’s become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere. I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you.”
Whether you love or loathe the Call of Duty brand, you have to recognize that its charm on a global scale is unbelievable. The success of this franchise has done a lot for the gaming industry, and it’s actually earned us a place amongst the biggest forms of media as entertainment.
You have to salute the folks behind the product for that.