Facebook has long offered pages for brands, organizations and musical acts. Why not? It’s a popular and easy way for companies to get more exposure and promote community discussions. Today, you’d actually be hard pressed to find an ad that didn’t encourage people to check out its Facebook page.
If you’re a user of Google+, Pages looks and acts much the same way. You can add Pages to any of your Circles, or search for them using a new feature Google is calling Direct Connect. Users simply go to Google and search for [+], followed by the brand name, e.g. +Pepsi, and that Google+ page will show up as the top hit.
Of course, Hangouts are also a possibility with Pages.
Hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.
Want to see how that works? Google says you can join Kermit and Ms. Piggy for a live Hangout on the Muppets’ Google+ page today at 4:30pm PT.
Currently, only a select few Google+ Pages have been created, with no word on when other companies can get on board.
What brand are you going to add to your Circles?