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Amazon Prime + Kindle = Borrowing 1 Book Per Month, Free

by Adriana Lee | November 3, 2011November 3, 2011 8:46 am PDT

Amazon has announced a new tidbit that’s sure to thrill ebook lovers: Users with a Kindle and a premium Amazon Prime membership will be allowed to borrow one ebook title per month, absolutely free.

Everyone I know who has Amazon Prime already raves about it, with its fast two-day product shipping and unlimited streaming content. Have to admit, for $79 per year, it does seem like quite a bargain. And now this only sweetens the pot. The perk comes via the company’s new Kindle Owners’ Lending Library, a resource that will house thousands of ebooks, including 100+ former New York Times bestsellers.

It seems to work almost like a Netflix-ish DVD rental model, with no due dates, but a cap on the number of titles that can be borrowed at a time. (In this case, just one.)

This could be a huge differentiator between Amazon and the competition. And even if others manage to follow suit, that would be a great thing — anything that encourages people to read is aces in my book.

[via VentureBeat, source Amazon]


Adriana Lee

Adriana is the resident writer-slash-culture vulture who has written about everything from smartphones, tablets, apps, accessories, and small biz...

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