Everyone I know who has Amazon Prime already raves about it, with its fast two-day product shipping and unlimited streaming content. Have to admit, for $79 per year, it does seem like quite a bargain. And now this only sweetens the pot. The perk comes via the company’s new Kindle Owners’ Lending Library, a resource that will house thousands of ebooks, including 100+ former New York Times bestsellers.
It seems to work almost like a Netflix-ish DVD rental model, with no due dates, but a cap on the number of titles that can be borrowed at a time. (In this case, just one.)
This could be a huge differentiator between Amazon and the competition. And even if others manage to follow suit, that would be a great thing — anything that encourages people to read is aces in my book.