Apple has ramped up its iPhone 4S advertising with three new TV commercials that demonstrate the device’s hottest new features. The 30-second clips were posted to YouTube over the weekend and focus on iCloud, Apple’s new Siri assistant, and the new device’s awesome 8-megapixel camera.
This is the second advert that Apple has launched demonstrating Siri. While the first was more of a teaser, only revealing Siri itself towards the very end, the second focuses mostly on Siri in action — dealing with requests that use the Calendar, Weather, Maps, and Messages applications.
The iCloud commercial uses an iPhone 4S to demonstrate automatic downloads across your Mac and iOS devices, document syncing within iWork, bookmark syncing within iBooks, and photo syncing with Photo Stream.
The last of the three commercials focuses on the new iPhone’s terrific 8-megapixel camera, “with advanced optics let lets you capture stunning photos.” The clip also briefly shows off the ability to edit photos directly on the device itself, and tweet them using iOS 5‘s Twitter integration.
What do you think of Apple’s new commercials?