It seems that Amazon is not sitting back on its laurels when it comes to signing up more content for its streaming video service. The company announced this morning that it has inked yet another content deal, this time with ABC, to add its highly desired programming to the stable of offerings. (Anyone feel like getting, LOST?)
In a letter to customers this morning, Amazon CEO Jeff Bezos announced that ABC-Disney would be arriving on Amazon Prime Instant Video in the coming weeks with the entire run of LOST and Felicity, but as for currently ongoing shows, it will only be bringing you previous seasons for shows such as Grey’s Anatomy, Phineas & Ferb, Greek, X-Men Evolution and more.
The lengthy press release makes the motivation behind this very clear: This is about giving owners of the upcoming Amazon Kindle Fire tablet more value. In fact, I had suspected for some time that the company’s recent deals for streaming rights was all about making the new tablet more enticing to potential buyers. With this arrangement, the number of available television episodes and movies will total nearly 13,000.
It’s interesting to note that this deal comes one day after Netflix announced that it has reupped its agreement with the very same studio. It seems like the real winner here has to be ABC. Nothing like getting paid multiple times for content that has already earned you money when it first aired on TV and then via DVD.
Future Kindle Fire owners, brace yourself — there’s a whole lot of content heading your way.