Ah, the pleasures of youth. Sunshine, summer breaks and cool Capri Suns by the poolside. It sounds like the good life, but apparently all the rays are baking kids’ brains: a new report says that the majority of American youth would prefer a Mac to a PC. What has the world come to when children are actively seeking out fruit?
The 2012 Harris Poll Youth EquiTrend study polled kids ranging from 8 to 24, and found that for the most part, they liked the kinds of things you’d expect youngsters to like: Oreos, Nickelodeon, Sprite, the Nintendo Wii and so on. But the shocking bit came in the technology portion: Apple laid a clean sweep across the category, placing tops with the iPad, iPhone and Mac line of computers. We get the iPhone and iPad – they are pretty nifty – but Macs? C’mon kids, wouldn’t you rather have an Origin PC with an overclocked Core i7-2700k processor than a pricey computer with no optical drive and a lack of configuration options?
“Youth of today have spending power and they also have loyalty to brands. Some of this comes from their parents, but they also make their own decisions,” Youth and Education Reseach VP Regina A. Corso said in Harris’ press release. “Brands who tap into this loyalty when a consumer is a tween, and nurture it through the teen years, will have an extremely loyal customer by the time the customer is a young adult. Companies need to remember that consumers do not magically appear at age 18.”
In other words, if Apple hooks kids now, it has them forever. What do you think: is the Mac going to enjoy a resurgence sometime in the future, or is Mac-mania a phase that the children will grow out of as they advance in years?
Image credit: geeky-gadgets.com
Original Post by Brad Chacos, Reposted Courtesy of Maximum PC – Covering everything from hi-end gaming PCs to tablets, peripherals and home theater rigs, Maximum PC’s print and Web editions stay one step ahead of the fast-changing world of everything computer and computing related. Whether its the latest on building your own desktop system, reviews of the latest laptops and accessories, or roundups of the games and software that make your machine go, Maximum PC brings it to you with news, reviews, and years of expertise. TechnoBuffalo is thrilled to bring you the best of Maximum PC right here on our own pages to keep you immersed in all things digital.